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Lead Management Solution

The Lead Management Solution represents a set of methodologies, systems and practices designed to generate new potential business clientele, usually operated through a variety of marketing campaigns or programs.

The solution offers the right process and tools in order to transform each of your sales leads into a revenue generating opportunity. Basically, the lead management solution helps you close more leads in less time. Every sales lead, if rightly tracked and nurtured, can be a revenue generating opportunity and for this reason, lead management is considered to be one of the most important features inside a company. It helps you organize your leads and assign them to sales representatives.

Main benefits:

  • It offers you an accurate view of the leads' life cycle, from creating leads to converting them into business opportunities
  • It helps you keep a transparent interaction history on each account for further negotiations or follow-ups.
  • It streamlines the sales workflow, by creating rules to assign leads to sales persons based on specific criteria, such as geographic region, activity, etc.
  • It allows you to customize the lead management process according to your internal sales process.
  • It gives you access to accurate and updated reports and dashboards that help you identify interested buyers and get them engaged with your sales team.
  • Marketing teams can segment, score, and market the leads easily in order for the sales agents to see every interaction between the clients and the company.
  • It helps you build powerful segments to send emails, personalize website content and power marketing automation campaigns based on any characteristic or behavior.
  • It consolidates important interactions in the form of a custom lead score that helps the sales team prioritize follow-ups.

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