The Online Resale Portal is a web platform for financial institutions that serves as a website for the assets reselling. Such platform provides a higher visibility for the brand and it becomes a proffessional means of transmitting and receiving offers.
The main benefit of implementing the Online Resale Portal consists of significant sales increase due to the fact that the website becomes a strong promoting vehicle for the bank’s assets addressing a wider audience. It also allows a better customer segmentation and thus, targeted offers and customized messages. The assets are listed in a detailed manner (description, images) thing that offers a more complex and accurate overview for the clients. The offer is displayed in the smallest details, so it adresses specific segment of clients, improving the company’s selling process.
The Online Reselling Portal has also e-commerce features and functionalities. The solution offers not only a front-end platform for final users, through which they can access all the asset information, ask for more details or receive quotations, but also a back-end interface within the company, through which the administrators of the resale department can manage the selling process.
- It allows item updates on website through fast and simple excel imports. Each imported item follows the same structure: REO type, number of rooms, construction year, parking lots, price.
- The solution allows manual input of categories, subcategories, items and item details.
- It provides access to dashboards and accurate reports about the most viewed assets, the most accessed categories or about the website’s number of visitors.
- It provides a higher visibility for the brand
- It generates significant sales increases
- It acts as strong promoting vehicle for the bank’s assets, addressing wide audience
- It allows a better customer segmentation and thus, targeted offers and customized messages.